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Channel: multichannel commerce – Direct-to-Customer Commerce
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The sixth step to multi-channel commerce

Step 6 is about customer service. Customer service poses an interesting problem for multi-channel merchants.  A common complaint about customer service at brick & mortar stores is that a shopper...

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The seventh step to multichannel commerce

We’re getting there, slowly but surely. This is the step where everyone wants to start … it’s time to set up a web site. Some of my consulting colleagues have reported there are over 900 ecommerce...

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The eighth step to multichannel commerce

Step 8 is marketing & promotion. What a can of worms that is … or at least can be!  And obviously, in a single post, I’m not going to cover this topic.  This is a topic of unending variables. I...

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Customer Engagement v Customer Service

I’m going to write about this again later, but here’s a link to a blog post by Seth Godin on Customer Service.  It’s entitled, The only purpose of ‘customer service’. He makes a great point about...

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More on Same Day Delivery

Anyone engaged in ecommerce operations is probably following the trade press reports on same-day-delivery. It’s a gee-whiz offer, but does it increase sales?  Is it profitable?  Is it cost-effective?...

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The Impact of Omni-channel on Retail

The Wall Street Journal published a story this week about Macy’s, which focuses mostly only the perceived impact that an omni-channel strategy is having on their business, going forward.  It’s worth...

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Cash registers fade away as smartphones, tablets take over

This trend was very foreseeable.  And anyone who doesn’t see it, needs to re-evaluate.  Here’s a link the this story by the AP, published by Gannett … Link Note even Walmart is experimenting with an...

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9 Steps to Multichannel Commerce

This is a slide deck, which I produced and uploaded to slideshare.net.  Click here.

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Axle Digital Announces Launch of Grand Central Commerce Platform for...

Axle Digital Announces Launch of Grand Central Commerce Platform for Multi-Channel and Social Commerce | Virtual-Strategy Magazine. This is an interesting develop … the continuing integration of social...

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Is show rooming a problem?

Well clearly, it is for some brick & mortar retailers.  At least they think it is.  It’s even reached the pages of the NYTimes (subscription required). The NYTimes article even postulates that...

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Nine Steps to Multichannel Commerce

Nine Steps to Multichannel Commerce This is a PDF copy of a presentation on the major necessary steps to fully implement a multichannel commerce strategy, which is required precursor to an Omni-Channel...

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The Challenges of Direct-to-Customer Commerce

Where the market is today  Direct-to-customer sales are growing faster than retail overall The most profitable customers buy through multiple channels – store, catalog, online Customers want a uniform...

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9 Components of Successful Direct Commerce

These are the nine component systems, which should be in place, to execute a successful direct-to-customer retail commerce strategy.  The order is significant in only one point — marketing should be...

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